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SEO Executive

Posted 3 weeks ago
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  1 - 3 Yr      Chandigarh, Mohali      Full Time      Seo Team   
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Job Description

An SEO Executive (or Search Engine Optimization Executive) is a digital marketing professional responsible for improving a website’s organic visibility and search engine rankings on platforms like Google, Bing, and DuckDuckGo. Their core objective is to drive targeted organic traffic, enhance user engagement, and boost conversions.

Key Responsibilities

  • Keyword Research & Strategy: Discovering high-intent, relevant keywords using tools like Ahrefs, Semrush, or Google Keyword Planner, and mapping them to site content.

  • On-Page Optimization: Optimizing titles, meta tags, heading structures, image alt texts, internal links, and overall content readability.

  • Technical SEO Auditing: Monitoring site health, page speed, mobile responsiveness, XML sitemaps, indexation, and Core Web Vitals to fix technical errors.

  • Off-Page SEO & Link Building: Building high-quality backlinks, managing digital PR outreach, guest posting, and monitoring domain authority.

  • Performance Tracking & Analytics: Analyzing traffic patterns, keyword rankings, and user behavior via Google Analytics (GA4) and Google Search Console.

  • Content & Developer Collaboration: Partnering with content teams to create SEO-optimized articles/pages and working with web developers to implement technical fixes.