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Email Marketing

Posted 3 weeks ago
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  2 - 4 Yr      Full Time      Sales Department   
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Job Description

An Email Marketing Specialist (or Email Marketing Executive/Manager) is a digital marketing professional responsible for building, executing, and optimizing end-to-end email campaigns. Their primary goal is to nurture leads, drive customer engagement, retain subscribers, and maximize sales revenue through personalized, automated email communication.

Key Responsibilities

  • Campaign Strategy & Execution: Designing, writing, scheduling, and launching lifecycle email campaigns, promotional broadcasts, and automated drip sequences (e.g., welcome series, abandoned cart recovery, re-engagement flows).

  • Copywriting & Design: Crafting high-converting email copy, writing catchy subject lines, and designing mobile-responsive email layouts using HTML/CSS or drag-and-drop builders.

  • Audience Segmentation & List Hygiene: Segmenting subscribers based on behavior, purchase history, and demographics to ensure targeted messaging while managing database health (purging dead emails, managing unsubscribes).

  • A/B Testing & Optimization: Setting up split tests on subject lines, email layouts, CTA buttons, send times, and content variations to boost open and click-through rates.

  • Deliverability & Compliance: Maintaining sender reputation and technical setup (SPF, DKIM, DMARC authentication) to ensure emails hit the inbox instead of spam filters, while adhering to privacy laws like GDPR and CAN-SPAM.

  • Analytics & Reporting: Tracking key performance metrics (open rates, CTR, conversion rates, unsubscribe rates, revenue generated) and building performance dashboards via platforms like Google Analytics.